nexthing
Insights

Notes from building this system for ourselves first.

Long-form pieces are on the way. In the meantime, here's what we're currently writing about.

MCP

Why your AI tools shouldn't have a bespoke integration each

The case for one control plane instead of five one-off connectors — and what it costs when you skip it.

Coming soon
Sales

The 37-second rule

Why response time beats almost every other lever in early-stage sales, and how to actually hit it.

Coming soon
Operations

An exception queue is a product decision, not a feature

The difference between automating a process and automating the decision of when a human needs to see it.

Coming soon
Autonomy

Permission tiers, not blanket access

How we decide what an AI agent can do unattended, what needs a limit, and what always needs a person.

Coming soon

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